Slides

• Cover: hook text, bold red/black, ghosted mosquito graphic
• 1. The kiddie pool nobody's dumped since the 4th
• 2. Clogged gutters (the #1 offender)
• 3. Plant saucers & flower pot trays
• 4. That tarp over the firewood
• 5. Birdbaths — dump & refill twice a week
• Last slide: "Dump the water. If they're already swarming, call the patrol."

Caption Draft

Mosquitoes need about a bottle cap of standing water to breed. A BOTTLE CAP. Swipe for the 5 spots in your yard they're using as a nursery right now — takes 10 minutes on a Saturday to shut all 5 down. Already getting eaten alive on your own porch? That's a patrol problem. 🎯

#AthensGA #MosquitoControl #PestControl #GeorgiaSummer #PetesPestPatrol

Action We Want

Saves + shares. This is checklist content — homeowners save it and send it to the neighbor with the pool.

Production Notes

Canva carousel in the red/black/gray brand system. Reuse the ghosted-bug background treatment from the grid mockups. No camera needed — good Monday starter.

The Clip

5–8 seconds: truck door slam, gear loading, spray wand mid-treatment, tech wiping sweat — any two of those. Hook line as on-screen text. Trending audio optional, something confident/gritty.

Caption Draft

The bugs don't take a heat advisory. Neither do we. Every yard on the route today gets the same treatment: thorough, done right, no shortcuts. That's the whole job.

#PestControlLife #AthensGeorgia #SmallBusiness #PetesPestPatrol

Action We Want

Follows + comments. Humanizing content — "these guys work hard" is the takeaway.

Production Notes

Ask Pete (or whoever's on route Tuesday) to grab 3–4 vertical clips on their phone. Doesn't need to be pretty — sweat sells authenticity here. Lightest lift of the week.

The Graphic

5-star review card in the dark/red brand style (same template as the grid mockup review post). Pull a real recent Google review — ideally one that mentions roaches or same-day service.

Caption Draft

This is the review that keeps the patrol rolling. 🫡 We don't do "we'll get to it next week." We do same-day, we do thorough, and we do gone-for-good. Got a review to add to the pile? Drop it on Google — Pete reads every single one.

#CustomerReview #AthensGA #PestControl #FiveStars #PetesPestPatrol

Action We Want

Trust + Google reviews. Doubles as a soft review-generation nudge for existing customers.

Production Notes

⚠️ Need a real review pulled from Google before Friday — screenshot or transcribed with first name + last initial. If none fit, swap in a before/after photo from the field instead.

Talking Points (30–45 sec)

• For every roach you see, there are way more you don't — they live in walls, under appliances, in the nest
• Store spray kills on contact. It does nothing to the source
• Worse: some sprays scatter the colony deeper into the house
• Close: "Spray the one you see, or send the patrol after the ones you don't."

Caption Draft

Nobody at the hardware store is going to tell you this, so we will: Contact spray treats the symptom. The nest is the problem. And if you're seeing them during the DAY? That usually means the nest is crowded. 😬 Save the $9. Call the patrol.

#PestControlTips #RoachControl #AthensGA #DIYFail #PetesPestPatrol

Action We Want

Shares + new followers. "Holy sh*t that's my house" content. Slightly spicy take = comments.

Production Notes

Best case: Pete talks direct to camera in front of the truck — his face builds the trust. Fallback: voiceover on treatment b-roll if he's camera-shy that week. This is the week's hard post; the other two are easy on purpose.

Slides

• Cover: hook text over ghosted roach silhouette
• 1. "Palmetto bug" = American cockroach. Sorry.
• 2. One wanderer from outside? Normal in a GA summer
• 3. Seeing small ones (German roaches)? That's an indoor infestation
• 4. Daytime sightings = crowded nest
• 5. Droppings/smear marks in cabinets = call now
• Last slide: "One is bad luck. Two is a pattern. Three is a patrol call."

Caption Draft

We love y'all, but we have to be honest: "palmetto bug" is just a roach with a publicist. Swipe to find out whether yours was a random visitor or a sign of something bigger — and the two signs that mean stop Googling and start dialing.

#PalmettoBug #RoachFacts #GeorgiaLiving #AthensGA #PetesPestPatrol

Action We Want

Saves + tags. This one gets sent to the group chat every time someone posts a roach pic.

Production Notes

Canva carousel, brand template. Humor carries this one — keep the design deadpan-serious so the copy lands funnier.

The Graphic

Split-panel before/after from a real job this month — fire ant mounds, wasp nest removal, or a crawl space cleanup all work. Use the split-panel template from the grid mockups.

Caption Draft

The left side is why you called. The right side is why you'll call again. Real job, real yard, this week in Athens. No filters — just the patrol doing patrol things.

#BeforeAndAfter #PestControl #AthensGA #RealResults #PetesPestPatrol

Action We Want

Trust + profile visits. Proof content softens people up for next week's referral push.

Production Notes

⚠️ Ask Pete's crew early in the week to snap before/afters on any visual job. Get the customer's OK if the property is identifiable.

Voiceover Script (20–30 sec)

• "Wasp and yellow jacket colonies hit max size in August — and max attitude."
• Spot 1: under eaves and porch ceilings
• Spot 2: grill covers, sheds, mailboxes — anything hollow
• Spot 3: yellow jackets nest in the GROUND. Watch before you mow.
• "Nest bigger than a golf ball? Don't be a hero. Call the patrol."

Caption Draft

PSA before you fire up the mower this weekend: yellow jackets nest in the ground, and late July is when they stop being polite about it. 3 spots to check are in the video. And no — the "pour gas in the hole" trick your uncle swears by is not the move. 🙃 Nest removal is a same-day call for us. Just saying.

#WaspSeason #YellowJackets #GeorgiaSummer #AthensGA #PetesPestPatrol

Action We Want

Shares + saves. Timely, seasonal, genuinely useful — the algorithm's favorite combo.

Production Notes

B-roll of eaves/porch/lawn + voiceover. No face needed. Film the b-roll on any route stop — 60 seconds of raw footage is plenty.

The Clip

End-of-day energy: truck pulling in at golden hour, gear coming off, tailgate shot. Hook as on-screen text. 5–8 seconds.

Caption Draft

End-of-route report: 11 homes protected, 1 very angry wasp nest evicted, and a customer's dog who got more pets than the invoice technically covered. Same time tomorrow. The patrol doesn't quit in July.

#DayInTheLife #PestControlLife #AthensGA #LocalBusiness #PetesPestPatrol

Action We Want

Comments + connection. The dog line is the comment bait. Warms the audience right before Friday's ask.

Production Notes

Adjust the numbers in the caption to whatever the real route was that day — real numbers read better than round ones.

The Graphic

Bold red/black promo card announcing the Summer Referral Program. Big offer text, short mechanics, phone number, "Ends soon" urgency line if applicable.

Caption Draft

The Summer Referral Program is LIVE. 📣 Here's the deal: refer a friend or neighbor to the patrol, and when they book their first service, you get [OFFER — e.g. $25 off / a free treatment]. No forms. No hoops. Just tell them to mention your name when they call. You already know whose porch is getting eaten alive. Send this to them. 🎯

#ReferralProgram #AthensGA #PestControl #SummerDeal #PetesPestPatrol

Action We Want

Leads. Direct calls + DMs. This is one of only two selling posts in the month — it's earned by everything before it.

Production Notes

⚠️ Referral offer was never finalized (from our June conversation). Confirm the actual offer and mechanics with Pete before this week — the [OFFER] placeholder needs a real number.