A homeowner asks an app who's good near Watkinsville and gets back three names. She calls one. She never sees the other eleven companies in the county. Here's what decides whether you're one of the three.

Somebody in Oconee County and the Athens area needs what you sell this week, but they don't know your business name yet. They're opening Instagram, typing in what they need, and deciding in about eight seconds.

October through December is the busiest stretch of the year around here, and the easiest one to let your marketing slide. The work you do now is what fills January — not the work you do in January.